The world wide web has become the new mainstream of marketing and advertising nowadays. It somewhat creates a ripple effect. It is becoming a necessity for every household to get connected with the rest of the world. Also, the Internet subscriptions is also getting cheaper. Thanks to the tougher competition amongst Internet service providers. Any decent business firm owns a website or ,at least, can be contacted through electronic mail. It is with this event that advertisers are turning their heads to online media and marketing, particularly blog advertising. It is more cost efficient and less effort is needed.
I will not be surprised if someday, a new blog will be created in a matter of a millisecond. In one hand, the advertisers are desperate to sell their products and services by extending their market visibility, and on the other hand, the bloggers are more vigilant to catch sponsored post opportunities. Paid blogging has become an income-generating venture. Back then, it was just treated as a hobby, like like any form of writing. However, the opportunity to earn is prevailing. I see this as a good sign. The global economy is getting out of shape. All people can think of now is how to earn more. It is a lucrative side job, and a good one too. Personally, I view blogging as a learning experience, especially coming from a country wherein English is not our first language. I must say that, through time, my blogging enhances my vocabulary and grammar. Now that I am in the US, I can use it in my daily life, at home and at work.
For advertisers, it is an efficient and effective tool to market. The cost is very minimal, and it is incomparable to TV and radio advertising. Also, they have the option to choose their bloggers or let a third party company choose the bloggers for them.